OmniGrip Direct and Cycling Victoria have entered a multi-year partnership to raise awareness of the importance of safe surfaces in bicycle lanes for bicycle riders.

“We really look at this agreement as a true partnership,” says Craig Eastwood, General Manager Cycling Victoria, “having a direct link into an industry provider focused on building safer infrastructure for all cyclists is tremendous. Its helps add weight when elevating our pitch to Government.”

Cycling Victoria is impressed by OmniGrip’s green safety surface treatment for bicycle lanes in Victoria, and opposes the continued use of green painted bicycle lanes because of the risk to a rider’s safety in damp, wet or dusty conditions.

“Cycling Victoria…opposes the continued use of green painted bicycle lanes because of the risk to a rider’s safety in damp, wet or dusty conditions.”

Craig Eastwood, General Manager Cycling Victoria

“We’re pleased to commence this partnership with Cycling Victoria, which will help Cycling Victoria deliver programs that increase participation in riding.” said Darren Scerri, Chief Executive of OmniGrip Direct.  “OmniGrip has more than 22 years of experience, and we believe our OmniGrip CST coloured safety surfaces for bicycle and bus lanes are the most skid-resistant and durable in Australia. 

Given the role our coloured surfaces have long-played in the safety of riders in Victoria, we thought it time to directly give back to the riding community via its peak body, Cycling Victoria.”

OmniGrip Direct is a wholly owned subsidiary of SmarterLite Pty Ltd.